Job Description

OverviewThe Marketing Writer develops compelling content for a variety of digital and print channels that supports brand awareness, engagement, and business objectives. This role collaborates with marketing and business partners to create clear, effective messaging, maintain consistency with brand standards, and ensure marketing materials are accurate, high-quality, and aligned with organizational goals.Job DutiesDevelops and maintains brand narratives, messaging frameworks, and storytelling content that support the Sun Communities and Sun Outdoors brands and enhance audience engagement. (Essential)Writes clear, original, and persuasive content across digital, print, and internal channels, ensuring alignment with brand guidelines, brand tone, and AP style. (Essential)Creates and optimizes content for both traditional search engines and AI-powered search experiences by incorporating search engine optimization (SEO), generative engine optimization (GEO), structured content, and audience-focused messaging. (Essential)Writes user experience (UX) content, including navigation, calls to action (CTA), forms, booking and leasing workflows, error messages, and confirmation messaging to support customer engagement and conversion objectives.Collaborates with Brand & Creative, Digital Marketing, MarTech, Marketing Business Partners, and other stakeholders to align content strategy with editorial and marketing calendars.Conducts research and interviews with residents, guests, team members, vendors, and other stakeholders to obtain information for content development and storytelling initiatives.Assists in coordinating content development efforts across multiple projects and marketing initiatives while managing competing priorities and deadlines.Provides content direction, feedback, and editorial guidance to freelance writers, agencies, and external content contributors to ensure consistency with brand standards.Utilizes AI-powered writing, research, and content optimization tools to support content creation while applying sound editorial judgment, factchecking, and quality standards.Analyzes content performance metrics, including search visibility, engagement, and conversion data, and uses insights to recommend and implement content improvements.Develops and maintains marketing content within internal communication platforms, content management systems, and other designated channels.Other duties as assigned.RequirementsBachelor's Degree in Journalism, Communications, Marketing, Advertising, English, or related field (Required)5 years in experience in professional writing, content marketing, copywriting, journalism, or related field (Required)Must have a valid driver's licenseStrong writing and copywriting skills with the ability to create clear, compelling content across digital and print channelsDemonstrated storytelling and conversion-focused copywriting abilities, supported by a portfolio showcasing a variety of content formats and audiencesKnowledge of SEO and GEO best practices, including how content earns visibility and citations in generative and answer-based search experiencesAbility to write UX and product copy, including microcopy, calls to action, and conversion-focused user journeys in partnership with design and digital teamsExceptional grammar, editing, and proofreading skills, with advanced knowledge of AP style and brand voice developmentProficiency in using AI writing and research tools while maintaining strong editorial judgment, accuracy, quality, and brand consistencyAbility to manage multiple projects, deadlines, and stakeholder priorities in a fast-paced, multi-brand environmentStrong interpersonal, interviewing, and communication skills with the ability to translate insights into audience-focused contentExperience creating content strategies that support customer engagement, brand awareness, and business objectivesKnowledge of distributed, multi-unit, or portfolio-based businesses, including real estate, hospitality, travel, or similar industries preferredBENEFITSAt Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your familyComprehensive Dental and Vision PlansOn-Site Fitness CenterVoluntary Health and Dependent Care Reimbursement AccountsLife, Accidental Death & Dismemberment Insurance and Dependent LifeShort and Long-Term Disability Coverage401(k) Plan with Sun matching contributionEmployee Assistance ProgramIdentity Theft InsuranceLegal Assistance PlanPet InsuranceTuition Reimbursement program providing financial support to team members who further their formal educationVacation RV Site Discounts for team members when visiting Sun resorts across the nationTeam Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and moreUp to six weeks of paid parental leave for the birth of a child, adoption, or placement of a childPaid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury dutyApply for a Corporate Headquarters (HQ) position, located in the Metro Detroit, Michigan market today.Join our Talent Community and explore Corporate Headquarters jobs at Sun Communities.

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